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For Business Owners Thinking About Selling

What Is Your Business Worth Before You Sell?

Before you sell, know your number. Enter three years of financials, select your industry, and get an instant SDE-based estimate of what buyers would pay for your business — in under five minutes.

Disclaimer: This tool estimates value using Seller's Discretionary Earnings (SDE) for owner-operated businesses, where a buyer steps in and runs the business themselves. To arrive at a range, we apply a market-based SDE multiple drawn from comparable business sales in your industry - reflecting what buyers are actually paying for businesses like yours. This is not the exact value of your business. It provides a range of where we believe it could come in based on your numbers and current market conditions. Many other factors - buyer demand, deal structure, lease terms, customer concentration, and growth trends - can move that number in either direction. We are not requesting or storing any of your financial documents.

1
Financials
2
Add-backs
3
Industry
4
Your Info
5
Results

Enter Your Financials

Fill in each row for all three years. Gross Profit and Net Income calculate automatically as you type.

2023 2024 2025
Total Revenue *
$
$
$
Cost of Goods Sold (COGS)
$
$
$
Gross Profit
$0
$0
$0
Operating Expenses
$
$
$
Other Expenses
$
$
$
Net Income
$0
$0
$0

Add-backs

Add-backs are personal or one-time owner expenses that run through the business and will not continue under new ownership. Note: These must be documentable and provable to buyers and lenders to qualify for SBA financing. Common examples are listed below.

Only include expenses you can back up with documentation such as receipts, bank statements, or tax returns. Unsupported add-backs will be challenged during due diligence and can jeopardize a deal.
Add-back Item 2023 2024 2025
Officer Compensation (W2 Recorded)
$
$
$
Personal Auto Expenses
$
$
$
Owner Health Insurance / Benefits
$
$
$
One-Time Legal / Professional Fees
$
$
$
Depreciation & Amortization
$
$
$
Interest Expense
$
$
$
Total Add-backs
$0
$0
$0
Net Income
$0
$0
$0
Seller Discretionary Earnings (SDE)
$0
$0
$0

Select Your Industry

Choose the category that best describes your business. This determines the SDE multiple range used in your valuation estimate.

🏭
Manufacturing
2.5x - 3.5x SDE
🔧
Specialty Contractor
2.0x - 3.0x SDE
🍽️
Restaurant / Food Service
1.5x - 2.5x SDE
🛍️
Retail
1.5x - 2.5x SDE
🏥
Healthcare / Medical
3.0x - 4.5x SDE
💻
Technology / Software
3.5x - 5.0x SDE
💼
Professional Services
2.0x - 3.5x SDE
📦
Distribution / Wholesale
2.0x - 3.0x SDE
🚗
Automotive / Transportation
2.0x - 3.0x SDE
🏨
Hospitality / Hotel
2.5x - 3.5x SDE
🏠
Home Services
2.0x - 3.0x SDE
📊
Other
2.0x - 3.0x SDE

Almost There - Get Your Results

Enter your contact information below to unlock your full valuation report and downloadable PDF. Your information is kept strictly confidential and will never be shared or sold.

Your Valuation Report

Based on your financials and industry. This is an estimate only.

📊 Industry | SDE Multiple
Weighted SDE
--
50% 2025 + 30% 2024 + 20% 2023

Year-by-Year Summary

Weighted SDE Calculation
2025 SDE x 50%
--
2024 SDE x 30%
--
2023 SDE x 20%
--
Weighted SDE (used for valuation) --
Year SDE (Raw) SDE (Weighted)
2025 -- --
2024 -- --
2023 -- --

Keep in mind: This number may come in above or below what a formal opinion of value from a business broker would determine. It is based solely on the numbers you entered and does not account for customer concentration, owner dependency, lease terms, growth trends, industry conditions, or current buyer demand, all of which can move your number significantly in either direction.

This tool should not be treated as something formal or used to make financial decisions. For a more accurate approach, we suggest reaching out to Rei Robinett directly to get a confidential, formal opinion of value on where your company might be valued today.

Rei will be in touch shortly to walk you through your results. In the meantime, feel free to download your PDF report above.

Want a formal opinion of value on your business?

A formal opinion of value from a licensed broker costs you nothing and gives you a real picture of where your business stands in today's market.

Schedule a Free Consultation

How to Value Your Business Online — What This Tool Does

This free business valuation tool uses the Seller's Discretionary Earnings (SDE) method — the most widely used approach for valuing owner-operated small businesses. Enter three years of revenue and net income, add back owner-specific expenses, and instantly see a realistic range of what your business could sell for.

Step 1
Enter Your Financials

Input three years of revenue and net income. The tool automatically calculates a weighted average to smooth out any single-year anomalies.

Step 2
Add Back Owner Expenses

Add back owner salary, depreciation, personal expenses run through the business, and one-time costs — these are added back to arrive at your true SDE.

Step 3
Get Your Valuation Range

We apply industry-specific SDE multiples based on comparable business sales to give you a realistic low-to-high range of what buyers are paying for businesses like yours.

Frequently Asked Questions

How much is my business worth? +
The value of your business depends on your Seller's Discretionary Earnings (SDE) and the industry-specific SDE multiple buyers are willing to pay. Most small businesses sell for 2x–4x SDE. This free tool gives you an instant estimate — but a licensed broker can give you a more precise opinion of value that accounts for market conditions, deal structure, and buyer demand.
What is Seller's Discretionary Earnings (SDE)? +
SDE is the total financial benefit an owner-operator receives from a business in a single year. It starts with net income, then adds back the owner's salary, depreciation, personal expenses run through the business, and any one-time or non-recurring costs. SDE represents the true earning power of the business for a buyer who will step in and run it themselves.
Is this business valuation tool free? +
Yes. This tool is completely free with no sign-up required. Enter your financials, complete the steps, and get an instant valuation range. Your information is sent directly to Rei Robinett, a licensed business broker, who may follow up to discuss your results in more detail.
How accurate is an online business valuation? +
This tool provides a helpful starting point based on real SDE multiples from comparable business sales. It is not a formal appraisal or opinion of value. Factors like customer concentration, owner dependency, lease terms, growth trends, and current buyer demand can significantly affect the final number. For a more accurate valuation, we recommend speaking directly with a licensed broker.
When is the best time to value my business? +
The best time to value your business is before you need to sell it. Knowing where your business stands gives you time to improve profitability, reduce owner dependency, and clean up financials — all of which increase value. Even if you're not planning to sell for several years, understanding your current valuation helps you make smarter decisions.
What's the difference between SDE and EBITDA? +
SDE (Seller's Discretionary Earnings) adds back the owner's salary and personal perks on top of EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). SDE is used for owner-operated small businesses where a buyer will run the business themselves. EBITDA is more commonly used for larger businesses with professional management teams in place.

Ready to get a more precise number from a licensed broker?

Get a Free Consultation